Flat Rice Noodles vs. Other Rice Noodles: Market Advantages Explained

Preface

The diversity of rice noodles is reflected in their rich variety and diverse cooking methods. Rice noodles are strips or flat and wide rice products made by soaking, grinding, gelatinization, squeezing or cutting strips. It has many varieties, including Flat rice noodles, square rice, corrugated rice, silver rice, wet rice and dry rice noodles. The texture of rice noodles is flexible and elastic, can be boiled or dry fried, with a variety of dishes or soup, smooth taste, loved by the majority of consumers.

The market demand of rice noodles shows a trend of diversification and rapid growth. In recent years, the rice noodle track has been continuously subdivided, and the local rice noodles have been continuously excavated to meet the needs of consumers for different tastes and qualities. For example, Yunnan rice noodles, Liuzhou snail noodles, jiangxi rice vermicelli and other subdivision tracks gradually rose, giving birth to a number of strong brands. In 2023, the market size of the national rice noodle track has exceeded 70 billion yuan, and it is expected to attack the market size of 100 billion yuan in the future. By April 2024, the number of rice noodle stores in China has exceeded 300,000, showing the vigorous development trend of the industry

The unique and important importance of flat rice noodles

The uniqueness of flat rice flour lies in its wide and flat shape and unique production process, which makes it significantly different from round flour in taste and eating experience. Flat rice flour is not only easier to taste, but also more chewy when chewing. This unique shape and taste makes flat rice flour very popular in Hunan, Guangxi and other places.
The importance of flat rice flour is mainly reflected in it as an important part of the local food culture. In Changsha, flat powder is a traditional specialty snack, representing a part of Hunan cuisine culture. People in Changsha prefer flat powder, which thinks it is easier to taste and tastes better than round powder. In addition, the flat powder has a profound inheritance significance in the historical food culture of Changsha, and is an indispensable part of the daily life of the local people.
The production process of flat rice flour is complex, including multiple steps such as soaking, grinding, cooking, peeling and cutting. The use of dry rice rather than rice as raw material, after a specific process treatment, makes the flat powder has a soft taste and the feeling of elastic teeth. This unique production process ensures the high-quality taste and flavor of flat rice noodles.

As a common ingredient, rice noodles can be divided into three types: flat rice flour, fine rice flour and coarse rice flour according to their shape and size. Here are the main differences between them:
Shape and size:
Flat rice flour: flat shape, wide width, usually made of rice ground into rice pulp after cooking and pressing.
Fine rice noodles: fine diameter, usually only about 1-2 mm, easy to cook, suitable for soup powder or fried powder.
Thick rice noodles: the diameter is thicker, usually above 3 mm, the taste is more strong, suitable for making fried powder or malatang.
mouth feel:
Flat rice noodles: the taste is soft and tender, elastic and smooth, suitable for diners who like the soft and waxy taste.
Fine rice noodles: smooth, delicate taste, suitable for soup powder, because it is easy to absorb the soup.
Thick rice noodles: taste Q bullet, strong way, suitable for frying, because it is not easy to break strips, keep the shape.
Cooking uses:
Flat rice flour: suitable for soup powder, fried powder or salad, because of its shape and taste, suitable for a variety of cooking methods.
Fine rice noodles: suitable for soup powder, because fine rice noodles are easy to cook, suitable for fast cooking.
Crude rice noodles: suitable for fried powder or malatang, because crude rice noodles are not easy to cook, suitable for long-time cooking.

Health advantages of flat rice noodles:
As a nutrient-rich food, flat rice flour is rich in carbohydrates, protein, vitamin B group and a small amount of minerals. These ingredients play an important role in maintaining the normal metabolic and physiological functions of the human body. They have the effect of invigorating the spleen and stomach, and can promote intestinal peristalsis and improve digestive ability. For some people with weak spleen and stomach function, flat rice flour is a relatively easy to digest food choice. In addition, flat rice noodles are rich in cellulose, which helps to adjust intestinal function and prevent constipation and other problems. Specifically, carbohydrates in flat rice flour are the main energy source required by the human body, with good protein quality and easy digestion and absorption. Vitamin B group plays an important role in maintaining the health of the nervous system and energy metabolism.
Finally, flat rice noodles also has the effect of enriching blood and replenishing qi. It contains high iron, and is more easily absorbed by the body than other foods, can promote hematopoietic function, prevent anemia. In addition, the vitamins and minerals in flat rice noodles also play an important role in maintaining human immunity and promoting bone development.

The advantage of flat rice noodles

Positioning of flat rice flour in healthy eating trends:
The trend of healthy diet is positioned as a healthy and nutritious food, which is favored by more and more consumers. With its unique production technology and rich nutritional ingredients, flat bún gạo meet the needs of modern people for a healthy diet.
The production process of flat rice flour is relatively simple, mainly through several steps, such as soaking, grinding and cooking. This simple fabrication process not only reduces production costs and risks, but also retains the nutritional content of the rice flour, making it a healthy food choice. In addition, the texture of flat rice flour is flexible, full of elasticity, boiled not paste soup, dry fry is not easy to break, with a variety of dishes or soup soup or dry fry, smooth taste, loved by the majority of consumers.
Under the trend of healthy diet, the market prospect of flat rice noodles is very broad. With the popularity of healthy diet, consumers pay more and more attention to the nutritional value and health attributes of food. As a kind of healthy food, flat rice noodles not only taste good, but also have high nutritional value, so it has great competitiveness in the market. In addition, the production process of flat rice noodles is simple, strong brand effect, flexible and diverse operation mode, these characteristics make flat rice noodles gradually become a fashion and trend in the catering market.

The market attraction of the featured products:
As a characteristic product, flat rice noodles have significant market attraction. As one of the special snacks in Changsha, flat rice noodles not only have unique cultural connotation, but also can attract the attention and love of a large number of consumers. In addition, the production cost of flat rice noodles is relatively low, and the profit margin is large, which is an important advantage for start-ups.
1.Unique cultural connotation: As a special snack in Changsha, flat rice noodles have a profound cultural heritage and can attract the interest and love of consumers.
2.Diversified consumer needs: With consumers’ increasing attention to healthy diet, flat rice noodles, which is rich in nutrition and light in taste, will be favored by more consumers.
3.Entrepreneurial opportunities: Entrepreneurs can develop distinctive flat rice noodles products, such as hot and sour rice noodles, beef rice noodles, according to local culture and consumer preferences, to meet the taste needs of different consumers.
As a characteristic product, flat rice noodles not only have cultural connotation and market influence, but also can meet consumers’ needs for health and individuation, so it has significant market attraction.

Market prospect and development trend of flat rice noodles

The market prospect of flat rice noodles is broad and has a good development momentum. As a traditional snack, flat rice noodles are not only popular in southern China, but also gradually popular across the country in recent years, especially in the fast-paced urban life, convenient and fast flat rice noodles have become the first choice of many consumers. With the continuous upgrading of consumers’ pursuit of food, the market demand for flat rice noodles will continue to grow, especially in the young consumers aged from 20 to 35, and the popularity of flat rice noodles is relatively high.

The development trend of flat rice noodles is mainly reflected in the following aspects:
Improvement of quality and taste: With the improvement of consumers’ requirements for food quality and taste, the production technology of flat rice noodles has been continuously improved, and the taste and quality have been significantly improved. For example, Yongzhou flat rice noodles are made of fine rice grinding. After cooking, peeling, dry Yin, manual cutting and other processes, the taste is soft, tender and smooth.
Market expansion and branding: Driven by the dual policy support and market demand growth, the rice noodle industry has broad future development prospects. With the gradual optimization of the industrial chain and the intensification of market competition, rice noodle enterprises need to continuously improve their product quality and brand image to win the favor of more consumers. In the early days, rice noodle shops were mainly mom-and-pop stores, but in recent years, a competitive pattern of mom-and-pop stores and chain brands has been gradually formed.
Health and nutrition: With the popularity of the concept of healthy diet, flat rice flour, as a healthy food with low calorie, low fat and high fiber, just meets the market demand. More and more consumers begin to pay attention to the nutritional composition of food, which has played a positive role in promoting the production and sales of flat rice noodles.

In terms of market value, the demand for flat rice noodles is gradually rising, especially in the context of the growing trend towards healthy eating. It can attract consumers concerned about health and nutrition, but also suitable for traditional food lovers, opening up a wide range of target markets. To sum up, the introduction of flat rice noodles in the product portfolio can not only enhance the brand competitiveness, but also seize the growing market opportunities and promote business growth.

KẾT THÚC

After summarizing the differences between flat rice noodles and other rice noodles and their market advantages, we can see that flat rice noodles are becoming the first choice of more and more consumers with their unique taste and health value. Compared with fine rice noodles and coarse rice noodles, flat rice noodles not only have more advantages in nutritional composition, but also can adapt to diversified cooking methods to meet different dietary needs. For B-end customers, introducing flat rice noodles into your product line will not only attract healthy diet followers, but also improve the brand image and expand the market share. Now is the best opportunity to seize this opportunity to make flat rice noodles a new highlight on your menu, help your business stand out from the competition and meet the growing consumer demand!

Sự khác biệt giữa bún gạo và các loại bún gạo khác và lợi thế thị trường của nó

Preface

The unique and important importance of flat rice noodles

The advantage of flat rice noodles

Market prospect and development trend of flat rice noodles

KẾT THÚC

CÔNG TY TNHH THỰC PHẨM JIANGXI LIANGLU

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